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Guy Kawasaki’s Top 10 Rules For Success (@GuyKawasaki)



He’s a Silicon Valley marketing executive.

He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984.

In 2015, Kawasaki joined the Wikimedia Foundation Board of Trustees, the non-profit operating entity of Wikipedia.

He’s Guy Kawasaki and here are his Top 10 Rules for Success.

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1. Make meaning
He graduated from Stanford University with a Bachelor of Arts degree in psychology.

2. Create a mantra
He earned an MBA degree at the UCLA Anderson School of Management.

3. Get going
In 1983, he got a job at Apple through his Stanford roommate, Mike Boich.

4. Be realistic
He was Apple’s chief evangelist for four years.

5. Weave a MAT
In the early 1990s he wrote columns that were featured in Forbes.

6. Tell a story
He returned to Apple as an Apple Fellow in 1995.

7. Master pitching
He popularized the word evangelist in marketing the Macintosh.

8. Eat what you kill
In 2013 he announced he would be joining Google as an advisor to Motorola.

9. Plant many seeds
In April 2014, he became the chief evangelist of Canva.

10. Don’t care what others think
He has written a number of books including The Art of Social Media and Database 101.

Bonus:
Focus on sales.
Let people pay you back.
Hire infected people.

Dorian Taylor:
Do Guy Kawasaki

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