With all the research, number crunching and planning that goes into starting or buying a laundromat, many entrepreneurs end up waiting until the last minute before they even think about choosing a name.
Choosing the right name for your business is an important decision as it will help to shape public perceptions towards your brand. Brand positioning is a key element in any good marketing plan. Laundromats need to be promoted, just like any other business, if they are to reach their maximum potential in an area and a great name can help you out with this. Here are some tips and ideas that you may consider when looking at possible coin laundry names.
Changing a Name
If you have bought a laundromat you will have to decide whether to keep the existing name or to change it. It is usually advisable to resist a name change if possible as you will have expenses associated with re-branding. If a lot of goodwill has been built up under the current name then you may as well keep it. On the other hand, if the business in question was not running so well and you plan on making big changes then it may not hurt to highlight the fact that the place is under new management. If you already have a small string of coin laundries with a good reputation in the area then it would make sense to bring your new acquisition under the umbrella of your established brand.
Suitable and Descriptive
The name that you choose for your laundromat should be suitable. You don’t want to confuse people about what kind of business you are when they view your signage or advertising. One school of thought when it comes to choosing business names is to choose something that makes it obvious as to what business you are in. For this reason you should consider including the word ‘Laundrette’ as a part of your business name.
You may also want to include other words in your trading name that convey what is unique or special about your coin laundry and the services that you offer. You may offer fast service, the best value, or a wider range of machines than other coin laundries and want to get this message across. Or maybe you are open twenty four hours a day and want to highlight this fact.
A Name for the Future
When choosing a name, give some thought to the future. You will want a name that will allow you to easily expand into other areas and additional services. Choosing a name based on your geographical location may be an impediment to future development if you buy other laundromats outside the area.
Funny or Clever Laundromat Names
If you search around online you can find some laundromat names that are really clever or funny. However, any examples that you come across will most likely have been taken so you really have to be more creative and think of your own ideas. A name for a coin laundry does not necessarily have to be funny to command attention. Something more serious and professional sounding may in fact be more appropriate. By any means, it should appeal to everyone in your target market and not come across as being distasteful to any particular ethnic or age group.
Distinct and Memorable
The ideal name will give customers a great first impression of your business weather they are reading it on a flyer or hearing it spoken over the phone.
It should also be memorable so that your customers can easily recall your name when they are speaking to others about your business. Facilitate ‘word of mouth’ to spread in every way that you can.
Do a test run with friends and family members. Run a small list of possibilities by them and ask for their opinions. Then get back to them a week or so later and find out which ones they were able to remember and which ones they were able to pronounce correctly.
Originality and Legal Concerns
It is important that your name is unique, especially among other players in the laundromat business. An original name can not only help you to stand out in the market but it can also help you to avoid legal troubles. Make sure that you do a thorough search online and via the business names database at your county clerks office. Only them will you be able to confirm that you are not infringing on the intellectual property of other businesses.
Give some thought to how you will use a name in any future advertising campaigns that you will do to promote your laundromat. Shorter names are usually more effective and memorable and they can be easier to print on marketing materials and signage. Can you think of any slogans that would go well with the name?
You will also need to get a website set up at some point. Before finalizing your choice you should search some online domain name registrars to make sure that there is a suitable domain available. Register it right away.
Don’t ignore any personal preferences that you have for specific names. After all, it is your business and you have to have a name that you are happy with. Go with your instincts to some extent and choose something that you feel you can be proud of. Go with a name that will inspire you to lead your laundromat business to success.